Your business is not a proof contest
An online vendor told me that she used to make huge sales on Facebook.
And because she wanted to make even more money, she came up with a strategy to attract more customers.
Whenever someone bought something from her, she would post the payment receipt on her Facebook page.
According to her, she was doing it to ginger other people and encourage them to buy from her too. She believed that when people saw that others were patronising her business, they would be motivated to patronise her as well.
So she kept posting her transaction receipts as a way of advertising her products.
Until one day, someone asked her a question.
The person wanted to know if the receipts she kept posting were truly the money she made from her business or if she was only trying to deceive people into buying from her.
To prove that she was making real sales, she went as far as taking screenshots of her account balance and sent it to the person to show that she was genuinely making money.
The person replied: “Nice!”
She didn't think much of it until a few days later, when she noticed that something had changed.
Her business started going downhill.
Remember, she was an online vendor without a physical shop. Facebook was where she displayed and promoted her products.
Suddenly, her posts stopped getting views like they used to. She became confused when she noticed that her followers were reducing.
Even the people who regularly contacted her to ask about her products stopped reaching out. Some of the strong customer relationships she had built seemed to have gone cold.
She began wondering what had gone wrong.
Was her product no longer good enough? Had people lost interest in what she was selling? Was there something she needed to change about her business?
She checked everything she could think of, but she maintained that her products were still as good as they had always been.
Yet, the sales were no longer coming.
That was when she began to reflect on everything that had happened, and she remembered the encounter with the person who had questioned her receipts.
And realised that her problem started after the encounter.
Listen!!
Your online business is still a business, even if you don't have a physical shop.
The social media platform where you display your products is your market space.
Now, let me ask you...
Would you go around in a physical market showing every trader your sales records and account balance just to prove that customers are patronising you?
So why do the same thing online?
I believe that business owners should be mindful of the information they reveal about their businesses.
Not everyone who sees your progress is genuinely happy for you, and not everyone who asks questions about your success has good intentions.
Some people may simply be curious, while others may have motives you know nothing about.
You don't have to display every detail of your success to prove that you are doing well. If you ask me such, I will send you different colors of fabrics.
Be careful what you reveal about your business.
Protect your business information, stay prayerful, and be guided.



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