Why the distinction is a big deal

Why should leaders and investors care? Because if you treat an "identity crisis" like a "bad fever," you might waste millions of dollars trying to "cure" a business that is actually becoming obsolete.

If you are just low on cash, fix the cash. But if AI is eating your lunch, you might need to stop looking for a cure and start looking for a whole new recipe!

Original article: https://www.fticonsulting.com/insights/articles/distinguishing-financial-stress-ai-driven-structural-impairment