So does it have to be easy to understand? No, I get it, extra knowledge never hurts, and it's always better to know at least a bit than nothing at all. But considering that people running companies these days already juggle a ton of tasks, it makes more sense to just go with a trusted digital marketing agency and use their SEO services. That just seems like the smarter move to me. While you're figuring it out on your own, your competitors are already doing it and getting way ahead.