What else is there besides travel? The tourism industry is looking for new service boundaries.

in #coinsidngs12 days ago

If we break down tourism, we will find that a trip is actually composed of many different stages.
Before traveling, people need to gather information and devise plans.
During the trip, transportation, accommodation, catering, and various destination services are required.
After the trip, you may continue to share photos, document experiences, and communicate with other travelers.
In the past, the tourism industry mainly focused on the transaction process.
Users book hotels, the platform completes the order, and the service ends.
But as digitalization continues to increase, the relationship between travel platforms and users is becoming more continuous.
Users may start paying attention to the destination weeks before the trip, or they may continue to participate in the relevant community after the trip.
This means that the boundaries of tourism services are gradually expanding.
The platform is no longer just an entry point for completing transactions, but may become a service carrier that runs through before, during, and after travel.
This change has brought new thinking to the tourism industry.
How to help users better prepare for travel?
How to make information more timely during the journey?
How to make communication meaningful after a trip?
These questions do not have a unified answer, but they are becoming important directions for industry exploration.
Coinsidings hopes to participate from a digital perspective.
By connecting different travel scenarios, users can access information and services in a more continuous environment.
The emphasis here is not on adding more complex functions, but on making the originally scattered travel links form a more natural connection.
From a consumer perspective, this means that the travel process can be more coherent.
From an industrial perspective, this means that tourism platforms may have longer service cycles.
This change will also prompt companies to rethink their user relationships.
In the past, the relationship between the two parties often ended temporarily after the user completed the order.
In the future, the platform may place more emphasis on long-term service capabilities, establishing a more stable connection with users by continuously providing content, tools, and community services.
The tourism industry is gradually moving from single-service to continuous service.
This does not mean that traditional tourism models will disappear.
Hotels are still hotels, airlines still perform transportation functions, and scenic spots still provide destination experiences.
Changes are happening more in the way these services are connected.
Coinsidings hopes to explore the digital possibilities that connect these different scenarios.
When travel is no longer simply divided into "before departure" and "after end", travel platforms will also have a broader service space.