How to Audit Webflow SEO Beyond Built-In Settings

Webflow helps you optimize many foundational SEO elements from the dashboard and provides tools for customizing Title, Meta Description, URLs, redirects, and other settings. However, inspecting these settings does not provide a complete picture of the technical health of your Webflow website. A more in-depth analysis of how the website is organized, crawled, indexed, and performed is required to fully understand how your Webflow site is SEO-friendly or what issues it might have beyond basic SEO settings.

Here are some essential steps to take in order to perform an SEO audit of a Webflow site:

First of all, get to know your website’s architecture and make sure that all essential pages are indexable and easily found by search engines.
Ensure that your website architecture is logical and easy to navigate. All sub-pages must be available in a few click from the homepage and interconnected. If two crucial sub-pages are only available from each other in several steps, it must be corrected.

Next, ensure your pages’ priority and indexability.
Even if all options in your Webflow account are set to optimize the site for search engines, special attention must be paid to particularly important pages, ensuring they are crawlable and not blocked by robots. Canonical issues must also be reviewed to ensure critical pages are not redirected elsewhere or incorrectly set as no-index.

Third, examine the website’s canonical URLs to ensure they are correct.
You want to make sure that the canonical URLs point to the same page and are formatted identically. Otherwise, a significant amount of your content may be recognized as duplicates, decreasing the ranking potential of both pages. Pay special attention to similar product pages and variations of your collection URLs.

Fourth, verify that your XML sitemap is correct.
While Webflow allows you to automatically generate a Sitemap XML, it is best to double-check the file to ensure that it conforms to your expectations. Make sure that the sitemap includes all necessary URLs and does not contain any unwanted or faulty links that could confuse or mislead search engines.

Fifth, analyze redirects and broken links.
Broken links and redirects that point to nonexistent pages cannot be seen or fixed within Webflow. By crawling your website, you will be able to find all the faulty connections, dead-end links, and redirects and add new redirects. Redirects and faulty links degrade the user experience and the website’s ability to pass authority internally.

Sixth, analyze internal website links.
Internal links assist search engines in crawling and indexing your site while also boosting the authority of your web pages. During a technical SEO audit, it is critical to double-check that your website’s most important pages have been given a sufficient number of backlinks from relevant pages. The more interlinking between website pages there is, the more information about your web pages will be available to search engines. Be sure not to utilize irrelevant anchor texts and do not link to unrequired pages simply to increase the number of backlinks.

Seventh, analyze page speed and performance to ensure that your website is optimized for speed and offers visitors a positive experience.

Search engines care about the speed and performance of the website; therefore, any significant changes need to be considered. It may be necessary to optimize your images, animations, scripts, or video content. Pay special attention to Core Web Vitals and make sure that they are not hampering the performance of your website. While it is essential to optimize your website’s homepage according to best practices, remember that Webflow websites often utilize a variety of templates for blogs, collection pages, and other types of pages.

Eighth, study the website’s structured data.
Google and other search engines frequently use special markup to present search result snippets in a more readable and understandable manner. By reviewing the website’s structured data, you can see what search engines know about your content. Make sure that the information is accurate, up-to-date, and relevant. Do not mark up data merely for the sake of markup if it has no meaning or does not correspond to your intended site structure.

Ninth and final, examine the relationship between your findings and search engine results.
To begin, analyze the website’s overall search traffic, impressions, crawled pages, and rankings to ensure that all of the changes you have implemented have made a difference. If a crucial page that you suspect has a technical issue has a substantial amount of content but few impressions from search engines, it suggests that technical problems may be hindering its performance potential significantly. By reviewing your audit items alongside your search performance, you may better prioritize your correction efforts.

Website SEO audit plays an essential role in optimizing your Webflow site for better rankings. While Webflow has many built-in tools that allow you to optimize your content for search engine visibility, such as customizing Title, Metas, URLs, redirects, analyzing the pages’ structure and performance, internal and external links, speed, and sitemap, among others, is also critical.

Doing this by hand for each page might be time-consuming and tedious, particularly when dealing with thousands of pages or CMS items in a Webflow site. Instead, the Brainito Webflow SEO Audit Tool allows you to thoroughly analyze your site by examining the most crucial criteria for technical SEO, enabling you to spot and prioritize concerns more quickly.