I'm afraid that yes, BookingTeam.com could be exactly what the platform looks like. Any company willing to take the risk can reap the rewards of 10x 100% upvotes per day as capital gains. Their marketing "investment" in the platform would pay itself off in maybe a year? Then they would be large stakeholders, "playing with the houses' money", pushing their marketing schlock every single day in Trending. Like today:

https://steemit.com/business/@bookingteam.com/what-s-next-the-future-of-vacation-rental

Note: they used to post straight reposts of articles from Huffington Post, etc. Now they are posting less obviously-abusive content, but IMO it's still just junk-mail advertisements.