You are Losing 20% Revenue From Your E-commerce Store

Most e-commerce brand owners focus on fancy stuff like having heavier images and designs that cause the website to load in 4–5 seconds, or even 6 seconds, and that’s where you lose money.

Core Web Vitals are Google’s 3rd most important ranking factor, which means if your pages take 2–3 seconds or more to load, it can negatively affect your sales and conversions.

If a page that used to load in 3 seconds starts taking 4 seconds to load, your conversion rate can drop by 20%.

First of all, use Google Page Speed Insights to check your website’s Core Web Vitals score and identify which areas need improvement.

Based on these issues, decide what actions you need to take to make sure your website loads within a maximum of 2–3 seconds.

Most importantly, there are 3 mistakes that are causing this issue:

• Images larger than 100 KB
• Heavy JavaScript-based pages
• Using too many images on a single page
• Heavy CSS pages

Recently, I audited a client’s website, and the entire website was flooded with heavy images, JavaScript, and CSS.

By simply reducing image sizes, implementing lazy loading, and reducing JavaScript and CSS, I helped make the website load in under 2 seconds, and revenue jumped from $5K/month to $7K/month.

So make sure you consider these practices from day one, so you don’t end up losing revenue later.

Contact us:

marketing@trustlinkseo.com